Even Kids Get It

Nearly 20 years old, Balaram Stack is not just a surfing phenom out of New York (which is a story in itself), but he also gets it.

When asked about blogs, Balaram says "Way too played out. If it's not funny or Dane surfing, who cares?"

If you're reading my blog you've either happened upon it or you came here to learn about me. And that's intentional. I'm not trying to build an audience or gain followers but instead, I write to let publishers (and some peers) know how I think so they can make a decision about contacting me for potential projects. In fact, my blog acts as much as a filter for me as it does a business card for them (if you don't like the way I think, it's unlikely I'll like working with you). 

But if you're writing to build a brand, cultivate relationships with a community, or any of the myriad other reasons everyone is writing, be sure you listen to Balaram. If it doesn't contribute - if it's not funny, innovative, value-laden (from the readers' perspective) - it's not likely to gain much traction. And then it's just more words littering the internet.

PS Take a moment to learn more about Balaram Stack. You'll be glad you did.